Amazon miniTV announces Pratik Gandhi starrer Shimmy as the first title of a multi-film collaboration with Guneet Monga’s Sikhya Entertainment

In its continuous endeavour to enrich the viewer experience, Amazon’s free video entertainment service – miniTV, announces its maiden collaboration for a repertoire of short films with India’s leading production house – Sikhya Entertainment. The first movie from this collaboration – Shimmy, starring Pratik Gandhi, will premiere on 17th September 2021, exclusively on mini tv…

Amazon miniTV announces Pratik Gandhi starrer Shimmy as the first title of a multi-film collaboration with Guneet Monga’s Sikhya Entertainment

In its constant endeavour to enhance the audience experience, Amazon’s totally free video home entertainment service – miniTV, reveals its first cooperation for a collection of brief movies with India’s prominent production home– Sikhya Entertainment. The very first motion picture from this partnership– Shimmy, starring Pratik Gandhi, will premiere on 17 th September 2021, solely on mini television within Amazon’s shopping app. The other brief movies in the pipeline will be revealed and launched over the coming months on the service, provided to expect complimentary, for countless Amazon clients throughout India.

Amazon Mini TV announces Pratik Gandhi starrer Shimmy as the first title of a multi-film collaboration with Guneet Monga's Sikhya Entertainment

Shimmy has to do with an especially difficult day in the life of a girl (played by Chahat Tewani) and her daddy (played by Pratik Gandhi) who can’t rather comprehend what’s bothering her. The movie likewise stars Bhamini Oza Gandhi in an essential function. It is composed and directed by Disha Noyonika Rindani, an approaching skill who has formerly co-written A Death in the Gunj and directed acclaimed brief documentary based upon Indian Rapper Naezy called Bombay 70 Shimmy is produced by Guneet Monga and Achin Jain, the power duo whose banner Sikhya Entertainment has actually produced amazing titles like Pagglait, The Lunchbox and Masaan among others.

Sikhya Entertainment is renowned for backing the most extraordinary content-driven movies that have actually resonated internationally. This partnership will boost the interesting lineup curated for miniTV audiences. Speaking about the association, Guneet Monga, CEO of Sikhya Entertainment stated, “Short format material is among the most interesting methods to team up with fresh skill. At Sikhya, we completely take pleasure in finding and empowering upcoming young filmmakers and specialists. It was motivating to see these stories come to life, both on and off screen. I am delighted we share the vision of providing fascinating homegrown stories to an ever-evolving audience with miniTV.”

Speaking of the most recent additions to the miniTV library, Vijay Subramaniam, Head of Content at Amazon, stated, “At Amazon, the very first guideline of our playbook is to genuinely partner with the environment and develop long lasting associations that can improve the total watching experience of our clients. Our cooperations with India’s widely known material developers is an earnest effort to provide on our dedication of supplying brand-new, amazing and amusing material on Amazon miniTV.”

Adding to the above, Harsh Goyal, Head of Amazon Advertising, stated, “We are thrilled to reveal this collaboration with India’s prominent production home – Sikhya Entertainment helmed by Guneet Monga. The home entertainment has actually simply started and we are thrilled that with Amazon miniTV’s broad reach, hundreds and countless Amazon clients from all parts of India will have the ability to delight in these engaging brief movies totally free!”

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