Spotify spent a lot of money on podcasting, so it wants you to start listening, please

Listen. Spotify’s tired of screwing around here. The company spent a lot of money on podcasts. Like, a lot, a lot. And it really needs you to start listening to things, because it’s almost certainly going to spend even more in the coming years. I mean, music is good, too, don’t get it wrong, but…

Spotify spent a lot of money on podcasting, so it wants you to start listening, please

Listen. Spotify’s sick of screwing around here. The business spent a lot of cash on podcasts. Like, a lot, a lot. And it really needs you to begin listening to things, since it’s probably going to invest much more in the coming years.

I suggest, music is good, too, do not get it wrong, however with in between $400 and $500 million spent on the format in 2019 alone, the service is really going to require you to hold up your end of the offer here and just, pretty please start streaming the important things. This week, Spotify is presenting a new button to help start the habit.

First noted by The Verge, the function is concerning users in a variety of markets, consisting of the U.S., U.K., Brazil, Mexico, Ireland, New Zealand and Australia, limited to those users who have yet to use Spotify to listen to a podcast. I ‘d think of that still applies to a broad swath of users. Spotify is still a reasonably brand-new entrant in the field, and while podcasting is growing at a rapid rate, lots of listeners have actually currently picked a gamer.

The service has a huge lift here, trying to differentiate itself with superior offerings in a flood of totally free content. Spotify certainly pushed podcasts huge time in its viral year-end wrap ups, prominently including them amongst artists, even if you just listened to an episode or 2.

Discovery might be a big part.

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